Men’s grooming is a booming industry and is projected to reach approximately $60.7 billion in 2020. Toiletries, including deodorant, skincare, hair care, and shower products are the leading areas of growth, followed closely by shaving and beard care products and fragrances.

What may be surprising, however, is that the bulk of male grooming sales — 81% in 2015 — doesn’t come from online retailers, but rather from brick-and-mortar retail stores.

Where Are Men Shopping for Their Grooming Needs?

Non-grocery specialty stores and grocery retailers are the two leading outlets for male grooming products worldwide. In North America, non-grocery specialty stores, such as shaving stores, men’s toiletry stores, and other grooming products stores, take about 45% of the market, while grocery retailers claim about 36% of the market. The rest of the market is divided up between direct sales, department retailers, or internet retail sales.

This means that more than 80% of all men’s grooming sales are still coming from physical retail locations — a trend that’s seen a decline in many other industries. Many retailers are responding to these trends by creating dedicated male grooming areas in their stores or designing their spaces to be equally welcoming to customers of any gender.

Taking Advantage of Market Trends

At The Gents Place, our team knows how important our Grooming Specialists are in not only providing top-quality grooming services to gentlemen everywhere but also in guiding our clients to the grooming products they’ll love to use. Our clients trust us to be the experts, which is why we focus on providing a selection of high-quality grooming products we can confidently recommend in our locations. When the majority of men shop for their grooming product needs at a brick-and-mortar store, it’s an excellent reason for us to make it convenient to meet those needs.

Are you looking for an exciting new men’s barbershop franchise opportunity? Then look no further! The Gents Place is looking for strong candidates to join our team of Strategic-Partners. Learn more about our process to see if you feel you would be a good fit for our franchise.

Have questions? Contact our team to get the answers!