OUR NEXT CHAPTER
Bring the Club
to your community.
We’re connecting with leaders who want to own a luxury men’s grooming franchise in communities where relationships and thoughtful hospitality matter.
Our priority growth markets
Dallas–Fort Worth · Austin · Houston · Chicago’s North Side and northern suburbs
New market conversations
Tulsa · Oklahoma City · Little Rock · Phoenix and Scottsdale · Atlanta
Tell us where you want to build. Our franchising team will discuss territory availability and the next steps for your preferred market. Existing Club locations on this page are places to experience the brand; they do not indicate available franchise territories.
FRANCHISE OWNERSHIP QUESTIONS
Consider the opportunity.
Get clear answers.
Why choose The Gents Place over another barbershop franchise?
The Gents Place combines a membership-based luxury barber and business Club with a purpose: helping every Guest feel more confident, positive, and empowered. Strategic Partners lead teams that deliver personal service and bring their communities together. Through Operation Gentlemen, co-founded by Ben and Lauren Davis, the brand also supports Veterans through meals and its annual Suit Drive. We seek owners who connect with that mission as well as the business opportunity.
How do The Gents Place franchise owners give back?
The annual Operation Gentlemen Suit Drive gives participating Clubs a practical way to involve Members, Guests, and Team Members in collecting professional attire for Veterans and transitioning service members. Annual Club memberships also help provide meals to homeless Veterans. Operation Gentlemen has provided more than 70,000 meals and 12,500 professional clothing items, and celebrated its 10th annual Suit Drive in 2026. The brand’s eight-year Haircuts for Our Homeless initiative is also part of its service history.
What is The Gents Place franchise?
The Gents Place is a luxury men’s grooming franchise built around a barber and business Club experience. Franchise owners, called Strategic Partners, lead a local team that delivers personalized grooming, thoughtful hospitality, and a community where Members build relationships.
How much does a Gents Place franchise cost?
The initial franchise fee is $40,000. Total estimated initial investment is $642,450 - $997,900. A 10% VetFran discount on the Initial Franchise Fee is available to active-duty military and honorably discharged veterans of the United States armed forces. Review Items 5 and 7 of the current Franchise Disclosure Document with your advisors.
What financial qualifications do franchise candidates need?
Candidates need a minimum net worth of $400,000 and cash equivalent of $150,000 to qualify. Our franchising team also explores your leadership experience, goals, and commitment to the Club’s people and culture.
Where is The Gents Place seeking franchise candidates?
Our priority growth conversations focus on Dallas–Fort Worth, Austin, Houston, and Chicago’s North Side and northern suburbs. We also welcome inquiries for Tulsa, Oklahoma City, Little Rock, Phoenix and Scottsdale, and Atlanta. These are growth priorities, not a guarantee that a specific territory is available. Confirm your preferred market with our franchising team.
How does the membership model work?
The Gents Place builds ongoing relationships through memberships and a regular grooming experience. Members return for personalized services and the hospitality of their local Club. Memberships support recurring revenue, while retention depends on the experience the team delivers.
Is a men’s grooming franchise an AI-proof business?
A men’s grooming Club centers on in-person services, personal attention, and local relationships. Technology can support how a Club operates, but a digital interaction does not deliver the physical grooming experience. No business is immune to technological change, competition, or operating risk.
What is Observation Day?
Observation Day is by invitation at The Star in Frisco, Texas, after the discovery and FDD-review steps. Meet the people behind the brand and experience the Club as you and our team evaluate a potential partnership.
WHY CHOOSE THE GENTS PLACE?
More than a barbershop.
A reason to lead.
Choosing a franchise means choosing what your business will stand for. At The Gents Place, exceptional grooming is the beginning. We help people feel more confident, positive, and empowered through personal attention, genuine connection, and a Club where they belong.
A relationship
worth returning to.
Memberships create an ongoing relationship with the Club. Your team earns the next visit by remembering the person, delivering thoughtful service, and helping every Member leave ready for what comes next.
The people behind the purpose.
Liz Aguilar, owner of The Gents Place Dallas Uptown, and her team volunteering with Haircuts for Our Homeless at Austin Street Center, a homeless shelter in Dallas.
A purpose
worth showing up for.
Supporting Veterans. Bringing people together. Developing your team. Operation Gentlemen gives owners and their Club communities an established way to turn shared values into practical action.
Franchise Opportunities in 30+ States
A purpose
worth showing up for.
Supporting Veterans. Bringing people together. Developing your team. Operation Gentlemen gives owners and their Club communities an established way to turn shared values into practical action.
THE RIGHT OWNER MAKES THE DIFFERENCE
Bring your ambition.
Lead with purpose.
Whether you are exploring a career change or your next business, franchise ownership starts with leadership. Our Strategic Partners build trust, help Team Members grow, and take an active interest in the communities their Clubs serve.
Our Strategic Partners bring integrity, an entrepreneurial mindset, and a commitment to their local community. Together, we explore whether your vision and our values belong in the same next chapter.
UNDERSTAND THE OPPORTUNITY
The investment.
The performance.
The initial franchise fee is $40,000. Total estimated initial investment is $642,450–$997,900. These are estimates of the costs to establish and operate a TGP Franchise. Review Items 5 and 7 of the current FDD with your advisors.
A 10% VetFran discount on the Initial Franchise Fee is available to active-duty military and honorably discharged veterans of the United States armed forces. See Item 5.
PERFORMANCE CONTEXT
The $1,112,565 average covers five franchised Clubs in the 2025 comparable-period group. Two of five (40%) met or exceeded the average. Odessa is reported separately; Bentonville #2 had operated for less than 12 months and is excluded.
Southlake is a Principal Owned TGP Business; its $1,577,047 in 2025 gross revenues is not a franchised-Club average. San Antonio–Dominion is a separate Club: its 2025 gross revenues were $1,457,135, up 14.03% from 2024.
These are historical gross revenues, not profit or projected earnings. Costs and expenses must be deducted to determine net income. The figures have not been audited. Some outlets have earned these amounts; individual results may differ, and there is no assurance you will earn as much. Review Item 19 of the current FDD for the reporting periods, outlet groups, definitions, exclusions and complete financial performance representations.
INITIAL FRANCHISE FEE
$40,000
TOTAL ESTIMATED INITIAL INVESTMENT
$642,450 - $997,900
VETFRAN FRANCHISE FEE DISCOUNT
10%
2025 AVERAGE GROSS REVENUE — 5 COMPARABLE FRANCHISED CLUBS
$1,112,565
SOUTHLAKE 2025 GROSS REVENUE — PRINCIPAL-OWNED CLUB
$1,577,047
SAN ANTONIO THE DOMINION — 2024–2025 GROSS REVENUE GROWTH
14.03%
*These projected initial expenses are our best estimate of the costs you may incur in establishing and operating a TGP Franchise. Please refer to item 7 of our Franchise Disclosure Document (FDD) for further disclosures.
THE CLUB EXPERIENCE
Step inside.
Picture the possibilities.
Refined surroundings. Personalized grooming. A warm welcome. Explore the spaces where Members invest in themselves and connect with their community.
YOUR PATH TO OWNERSHIP
A thoughtful process.
A shared decision.
The right partnership starts with understanding. Get to know the people, examine the business, and experience the Club before deciding whether this is where you want to build your future.
01
Start with your vision.
Tell us about yourself, the market you have in mind, and what draws you to building a Club in your community.
02
Get to know each other.
Start with a 45-minute discovery phone call with Glenn. Discuss your ambitions, the membership model, the Club experience, and the role of a Strategic Partner.
03
Consider the opportunity.
After Glenn approves the next step, accept your private portal invitation, verify your email and complete your welcome profile. Then access the FDD, films and short application. Complete the application before scheduling your FDD review.
04
Experience Observation Day.
Join us by invitation at The Star in Frisco, Texas, after the earlier review steps. Meet the people behind the brand and experience the Club’s hospitality, culture, and community.
05
Find the shared vision.
After Observation Day, our approval committee reviews the potential partnership. Glenn will follow up within seven days. A visit is part of the process; approval is a separate decision.
06
Begin your next chapter.
If approved, Glenn will guide you through the agreement and next steps. Franchise approval is valid for 30 days from the committee approval date; confirm your deadline and remaining steps with Glenn.
