If I Knew Then… Emmitt Smith

EM

About the company:  

E Smith Realty Partners was founded by Emmitt Smith after he retired from the NFL. The Dallas-based commercial real estate firm works with retail, office and industrial spaces as well as logistics and supply chains and data and call centers. Smith also recently became a co-owner of The Gents Place, a men’s grooming franchise that offers hair, shave and spa services in a luxurious setting.

The Mistake:

When I broke into the NFL in the early 1990’s with the Dallas Cowboys, my No. 22 jersey quickly became a hot-ticket item in my hometown of Pensacola, Fla. Especially if it was game-used or had my autograph on it.

But I was dismayed at all the forgeries and fake merchandise being sold to make a quick buck. Fans were getting ripped off. In the days before the Internet, it wasn’t easy to find a reputable business to buy Cowboys merchandise in Florida.

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